Built for local businesses that deliver

Orders slip through
the cracks between
WhatsApp, phone, and counter.

Sell Trax pulls them into one list, in your business's own terminology — flower shop, bakery, pharmacy, or restaurant. It works the same whether it's just you and a van or you already have help.

We'll get back to you the same day.
app.sell-trax.com / dispatch
10:15Arreglo de rosason route
11:00Pastel 3 lechesin prep
11:30Recetanew
Today's routeExample data
10:15Roma Norteon route
11:30Del Vallein prep
12:00Polanconew
  • Live map
  • Tracking link
  • Photo and signature
OrdersOne list, even when they arrive three different ways.
CostsKnow what's left on each sale instead of guessing.
InventoryFind out you're short before you accept the order.
Your businessClose the month on numbers, not memory.
See it for
Your day · one screen

Stop carrying the whole day in your head and on sticky notes.

Today's orders in delivery order, with what's still to prep and what's already out. Open it in the morning and you know what's next — without digging through three chats.

Example data
app.sell-trax.com / dispatch
LIVE

6 today

6
PED-330110:15
Arreglo de rosas — Valeria Cruz
Col. Roma Norte, CDMX
on route→ JM
PED-330211:00
Pastel 3 leches — Familia Ortiz
Col. Condesa
in prep—
PED-330311:30
Receta — Sra. Delgado
Col. Del Valle
new—
PED-330412:00
Arreglo floral — Boda Reyes
Polanco
in prep—
PED-330513:15
Combo de tacos — Oficina Central
Nápoles
new—
PED-330614:00
Ramo día de las madres — Sucursal Sur
Coyoacán
on route→ SR
3 routes
NEXT ETA12m
QUEUE2

Your day

4 open
2new
2in prep
2on route
Selected · PED-3301
Arreglo de rosas — Valeria Cruz
pedido por WhatsApp · firma requerida
orders in a single listproduction queuecost and margin per producttracking link for your customerCSV / XLSX importyour own delivery zonesorders in a single listproduction queuecost and margin per producttracking link for your customerCSV / XLSX importyour own delivery zones
Platform

The problems you already have, solved in one place.

Stop running five tools for seven different problems. Sell Trax is the platform your business runs on, end to end.

Order queue

Nothing falls through the cracks between WhatsApp, phone, and counter.

Every order lands in one list, sorted by promise time. Your team sees what's next, not what they forgot.

10:15Arreglo de rosas — Valeria Cruzon route
11:00Pastel 3 leches — Familia Ortizin prep
11:30Receta — Sra. Delgadonew
WhatsApp AI

WhatsApp orders with AI Available by invitation

Your customer writes in plain text, the way they always do — "a dozen roses for tomorrow before 3". Sell Trax reads the message, creates the order, and sends the confirmation. It's turned on per customer — not self-serve yet.

a dozen roses for tomorrow before 3
PED-3301Example data
Dozen rosesTomorrow · before 3:00
Live map

Stop calling your driver to ask where they are.

Drivers, routes, and deliveries on a map that updates itself — the answer's on the screen, not on the phone.

Delivery zones

Stop guessing where your service actually ends.

Zones, fees, and delivery windows are set in ordinary forms. Changes apply right away.

Example data
Production queue

Mother's Day stops being chaos.

You know which arrangement is on the road, which is still in prep, and which already shipped — without yelling across the store. Signature and age verification when they apply.

PREP
80%
CHECK
65%
PACK
40%
READY
20%
Exceptions

A stuck order doesn't wreck your afternoon.

No answer, a wrong address, an overdue balance. If nobody handles it, Sell Trax escalates it to the team after a time you configure.

⚠Signature not captured — PED-3301OPEN

The driver arrived and the customer wasn't there. If nobody handles it, it escalates to the team.

Analytics

Stop closing the month blind.

Sales, on-time deliveries, and outstanding balances — visible every morning, not just when you build the month-end spreadsheet.

30DExample data+24.8%
CSV / XLSX import

Migrating your orders won't eat your afternoon.

Drop a sheet, we map the columns. Watch it parse below.

orders.csv
6 rows · 0.4 KB
parsing → 0%
#customer · addressnotestatus
Counter sales

The counter sale and the delivery sale, in the same register.

Ring it up at the counter and it lands in the same place as delivery orders — cash, card, or on account. One close at the end of the day, not two sets of books that never agree.

Example data
Daily close
Just one
Payment methods
Cash · card · on account
Sales with no recorded cost
0
Recipes & costing

Stop selling without knowing if you're making money.

Link every product to its materials — Sell Trax calculates real cost and margin automatically, not in a separate spreadsheet.

Example data
Average margin38%
Products missing a recipe0
Inventory

Don't find out you're out of stock mid-delivery.

Stock levels, total value, and low-stock alerts — know what to reorder before you run out, not after.

Example data
Inventory value$48,200
Low stock3 items
Catalog health

Find the gaps before they cost you money.

Sell Trax checks itself: sales with no recorded cost, products with no recipe, an incomplete profile — with a Fix button, not a manual audit.

Example data
Gaps found0
StatusComplete
Peak season

Before Valentine's Day, not after.

Turn on a high-demand period, plan materials by event, and adjust your capacity — so the rush doesn't catch you off guard.

Example data
Next peakValentine's Day
Days out12
Real operations

This is in the product too.

Beyond the order list: branches, printing, roles, inventory, and collections.

Branches and transfers

Multiple branches, per-user access, and stock transfers between them.

Windows printing

An agent for thermal printers: receipts, order tickets, prep labels, and route manifests.

Roles and a manager PIN

Owner, admin, staff, and driver. A manager approves with a PIN.

Waste, counts, and purchasing

Spoilage reports, inventory counts, purchase recommendations, suppliers, and purchasing.

Collections

WhatsApp and SMS payment reminders, late fees, statements, and customer credit.

AI in the operation

WhatsApp order reading, customer sentiment, and insights on how the business is doing.

Ordering page

Your customer builds the order on a page, instead of dictating it over the phone.

Driver portal

Drivers work in the browser today. The iOS app comes later.

Windows printing

An agent for thermal printers: receipts, order tickets, prep labels, and route manifests.

Waste, counts, and purchasing

Spoilage reports, inventory counts, purchase recommendations, suppliers, and purchasing.

Example data
Inventory value$48,200
Low stock3 items
Spoilage2 items

Collections

WhatsApp and SMS payment reminders, late fees, statements, and customer credit.

Example data
Avg. collection time18 days
Overdue12%
At-risk customers3
Customer side

Stop answering "is it on the way?" fifteen times a day.

You send a link and your customer sees status, ETA, and proof of delivery, in real time. They stop asking because they can already see it.

CSAT
↑ Higher
Customers who can self-serve a status stop messaging.
"Where is my order?" messages
↓ Fewer
They drop when the answer is one tap away.
9:41●●●●100%
STORE
RIVERSIDE PARK
DESTINATION
JM
Javier M.
your team · delivery van
ETA
12m
PED-3301
On route
PlacedIn prepOn routeDelivered
One platform · three surfaces

Web for the business. A browser for the driver. A link for the customer.

We set you up, then you work from the dashboard. When you're no longer the one delivering, the driver works in the browser today. The iOS app is on the way. Your customers get a real-time tracking link.

Dashboard · web

Your command center. Open in any browser at app.sell-trax.com.

→ for owners and managersOpen dashboard

Drivers · browser

A driver app in the browser today: route, photo, signature, and exceptions. The iOS app is built and ships soon.

→ for when you're not the one driving
Coming toApp Store

Customer tracker

No download. A link opens real-time tracking on any phone.

→ for your customers
Today's routeExample data
10:15Roma Norteon route
11:30Del Vallein prep
12:00Polanconew
Pricing

One simple price, no surprises.

We don't have plans yet. While we build them, here's how simple it is today.

$350 MXN per user, per month
  • Orders, prep, and delivery in one list
  • Live map and team tracking
  • Real-time tracking link
  • Proof of delivery · photo and signature
  • Costs, recipes, and inventory
  • Accounts receivable and invoice aging
  • Terminology and workflows for your business type
  • CSV / XLSX import
Request access

We'll get back to you the same day.

Ready when you are

Want to see it with your own data?
Write to us and we'll set it up.

We haven't opened self-serve signup yet — we onboard each business by hand so your catalog, terminology, and delivery zones are ready on day one. Write to us and we'll configure it with you.

Request access →Sign in
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