Built for local businesses that deliver

You're chasing payments
and losing track
of who already ordered.

See which stores owe you and since when, which orders are still uncollected, and what's at each location — before an account goes weeks overdue without you noticing.

We'll get back to you the same day.
app.sell-trax.com / dispatch
10:15Arreglo de rosason route
11:00Pastel 3 lechesin prep
11:30Recetanew
Today's routeExample data
10:15Roma Norteon route
11:30Del Vallein prep
12:00Polanconew
  • Live map
  • Tracking link
  • Photo and signature
CollectionsSee who owes you and since when, without rebuilding the spreadsheet.
B2B ordersOrder to pickup, with nothing left hanging.
DeliveryWhere each driver is without having to call them.
SalesRevenue trend, top customers, best sellers, and the season.
Operations · command center

Stop calling each driver to find out where they are.

A screen your team keeps open all day. Who has what, where they are, and what's next — no phone calls, and your customer informed at every step.

Example data
app.sell-trax.com / dispatch
LIVE

6 today

6
B2B-880108:30
Reposición — Florería Aurora
Tienda #14 · GDL
on route→ JM
B2B-880209:15
Pedido nuevo — Pastelería Dulce Hogar
Tienda #22 · Monterrey
new—
B2B-880309:45
Reposición — Farmacia San Rafael
Tienda #07 · CDMX
in prep—
B2B-880410:30
Cobro programado — Restaurante El Roble
Tienda #31 · Puebla
new—
B2B-880511:00
Reposición — Florería Aurora
Tienda #14 · GDL
in prep—
B2B-880613:00
Entrega — Mini Market La Esquina
Tienda #45 · Querétaro
on route→ SR
3 routes
NEXT ETA12m
QUEUE2

Delivery team

3 active
JM
Javier M.
camioneta de carga · 4 in progress · 11 done
on route
SR
Sofía R.
camión de caja · 2 in progress · 9 done
on route
MC
Marco C.
van de carga · 0 in progress · 7 done
on break
AT
Andrea T.
sprinter · 3 in progress · 5 done
on route
Selected · B2B-8801
Reposición — Florería Aurora
pedido recurrente · $4,200 saldo pendiente
B2B orders in a single listinvoice agingreal-time tracking of your teamtracking link for your customerCSV / XLSX importyour own delivery zonesB2B orders in a single listinvoice agingreal-time tracking of your teamtracking link for your customerCSV / XLSX importyour own delivery zones
Platform

The problems you already have, solved in one place.

Stop running five tools for seven different problems. Sell Trax is the platform your business runs on, end to end.

Order queue

Nothing falls through the cracks between WhatsApp, phone, and counter.

Every B2B order lands in one list, sorted by promise time. Your team sees what's next, not what they forgot.

08:30Reposición — Florería Auroraon route
09:15Pedido nuevo — Pastelería Dulce Hogarnew
09:45Reposición — Farmacia San Rafaelin prep
WhatsApp AI

WhatsApp orders with AI Available by invitation

Your customer writes in plain text, the way they always do — "a dozen roses for tomorrow before 3". Sell Trax reads the message, creates the order, and sends the confirmation. It's turned on per customer — not self-serve yet.

a dozen roses for tomorrow before 3
PED-3301Example data
Dozen rosesTomorrow · before 3:00
Live map

Stop calling your driver to ask where they are.

Drivers, routes, and deliveries on a map that updates itself — the answer's on the screen, not on the phone.

Delivery zones

Stop guessing where your service actually ends.

Zones, fees, and delivery windows are set in ordinary forms. Changes apply right away.

Example data
Exceptions

A stuck order doesn't wreck your afternoon.

No answer, a wrong address, an overdue balance. If nobody handles it, Sell Trax escalates it to the team after a time you configure.

⚠Overdue balance — Restaurante El RobleOPEN

This account is 32 days past due. Block new orders or send a payment reminder.

Analytics

Stop closing the month blind.

Sales, on-time deliveries, and outstanding balances — visible every morning, not just when you build the month-end spreadsheet.

30DExample data+24.8%
CSV / XLSX import

Migrating your orders won't eat your afternoon.

Drop a sheet, we map the columns. Watch it parse below.

orders.csv
6 rows · 0.4 KB
parsing → 0%
#customer · addressnotestatus
Directory (beta)

Distributor directory, in beta.

Shops can find you by category and city. It's still a beta — not a marketplace with numbers worth quoting.

Collections

Know who's about to fall behind before they do.

Invoice aging, average collection time, and an at-risk customer list sorted by what they owe — not a spreadsheet you rebuild every two weeks.

Example data
Avg. collection time
18 days
Overdue
12%
At-risk customers
3
B2B orders

An uncollected order doesn't just disappear.

Proposed to accepted, ready, and picked up — if a store doesn't collect in time, the order returns to your inventory automatically, with the reason logged.

Example data
Active orders14
Picked up on time92%
Real operations

This is in the product too.

Beyond the order list: branches, printing, roles, inventory, and collections.

Branches and transfers

Multiple branches, per-user access, and stock transfers between them.

Windows printing

An agent for thermal printers: receipts, order tickets, prep labels, and route manifests.

Roles and a manager PIN

Owner, admin, staff, and driver. A manager approves with a PIN.

Waste, counts, and purchasing

Spoilage reports, inventory counts, purchase recommendations, suppliers, and purchasing.

Collections

WhatsApp and SMS payment reminders, late fees, statements, and customer credit.

AI in the operation

WhatsApp order reading, customer sentiment, and insights on how the business is doing.

Ordering page

Your customer builds the order on a page, instead of dictating it over the phone.

Driver portal

Drivers work in the browser today. The iOS app comes later.

Windows printing

An agent for thermal printers: receipts, order tickets, prep labels, and route manifests.

Waste, counts, and purchasing

Spoilage reports, inventory counts, purchase recommendations, suppliers, and purchasing.

Example data
Inventory value$48,200
Low stock3 items
Spoilage2 items

Collections

WhatsApp and SMS payment reminders, late fees, statements, and customer credit.

Example data
Avg. collection time18 days
Overdue12%
At-risk customers3
Customer side

Your stores stop calling to ask whether it left yet.

Every order gets a real-time tracking link with status, ETA, and proof of delivery. The store finds out on its own, without tying up your team.

CSAT
↑ Higher
Customers who can self-serve a status stop messaging.
"Where is my order?" messages
↓ Fewer
They drop when the answer is one tap away.
9:41●●●●100%
STORE
RIVERSIDE PARK
DESTINATION
JM
Javier M.
your team · delivery van
ETA
12m
B2B-8801
On route
PlacedIn prepOn routeDelivered
One platform · three surfaces

Web for the business. A browser for the driver. A link for the customer.

We set you up, then you work from the dashboard. Your delivery team works in the browser today; the iOS app is on the way. Your stores get a real-time tracking link.

Dashboard · web

Your command center. Open in any browser at app.sell-trax.com.

→ for owners and managersOpen dashboard

Drivers · browser

A driver app in the browser today: route, photo, signature, and exceptions. The iOS app is built and ships soon.

→ for your delivery team
Coming toApp Store

Customer tracker

No download. A link opens real-time tracking on any phone.

→ for your customers
Today's routeExample data
10:15Roma Norteon route
11:30Del Vallein prep
12:00Polanconew
Pricing

One simple price, no surprises.

We don't have plans yet. While we build them, here's how simple it is today.

$350 MXN per user, per month
  • Orders, prep, and delivery in one list
  • Live map and team tracking
  • Real-time tracking link
  • Proof of delivery · photo and signature
  • Costs, recipes, and inventory
  • Accounts receivable and invoice aging
  • Terminology and workflows for your business type
  • CSV / XLSX import
Request access

We'll get back to you the same day.

Ready when you are

Want to see it with your own data?
Write to us and we'll set it up.

We haven't opened self-serve signup yet — we onboard each business by hand so your catalog, terminology, and delivery zones are ready on day one. Write to us and we'll configure it with you.

Request access →Sign in
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